Wix is often considered the best all around website builder, although that’s debatable for several reasons. As one of the largest CMS options with over 110 million users in 190 countries, Wix has something for everyone. Whether you’re a business owner, musician, student, passionate blogger, or eCommerce entrepreneur, they provide all the tools and features you need.

Ease of Use: 4.5 out of 5
Cost: Free with numerous upgrade options
Customer Service: 4 out of 5
Overall Rating: 4.5 out of 5

 Pros of Wix Website Builder

Wix website builder templates

#1: Templates

Wix has over 500 templates that cross many interests and industries. You can also create a design yourself using their blank templates.

The templates are well designed, sophisticated, and match current design standards. In fact, Wix is often coming out with new features and designs that are intuitive and easy even for beginners. However, there are plenty of options and features to attract more seasoned designers as well.

For those interested in photography or sharing lots of images, you can create image galleries with 40 different layouts. You can also create private sections of your website that you only allow selected people to view.

For music lovers, you can share music through Spotify and Soundcloud integration, or sell your own music through Wix Music.

#2: Ease of Use

With the design drag-and-drop features, you don’t need extensive knowledge of coding. It runs right in your web browser and doesn’t require downloading any additional software. And while some web builders significantly limit the things you can manipulate on your site, Wix allows you to move most of the elements on the page.

Wix also has something truly unique called ADI – Artificial Design Intelligence. It’s like a design assistant. Once you’ve put in your content, it will create a polished looking website for you. Afterwards, you can continue to customize and changing based on your own choosing.

Another outstanding feature of ADI is that it can extract information from your existing profiles and websites. It’s like hiring a web designer for a fraction of the cost, while still having the flexibility to maintain it yourself.

#3: eCommerce

In terms of ecommerce, Wix has a lot to offer. Their builder includes many features like customer email subscriptions, customer reviews, Google maps integration, contact forms, and more. Customers can also schedule bookings through your website.

When it comes to listing your products, you have the ability to track your orders and manage your inventory. You can list your items individually, or by category, giving you more flexibility.

You can integrate PayPal and credit card payments, and Wix does not charge a fee for the service of selling products. Wix will also create a logo for your business for free.

#4: Mobile Ready

Wix is mobile friendly so you don’t need to worry about how it will look across different devices.

#5 App Market

More recently, Wix has incorporated an App Market to allow for more functionality for site. Among these apps are things like a “comment section,” an “online store,” a “forum”, etc. You can even include Google AdSense and start making money online through advertisements.

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